The Viral Factory, an awarded digital agency from London, recently had to come up with a creative advertising campaign for the Activision Game BLUR. Their idea: a “collection” of 3D street art works, placed in major cities in Europe, including Berlin, London and Madrid. For this advertising campaign, world renowned artists were asked to “give a hand”. Unfortunately we do not have any statistics regarding how much this promotion action managed to sale so far, but one thing is certain- no one has to worry about the notoriety of the game. The fact that some people interact with the brand in a conscious way can do wonders. What do you think of this idea?
